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What's new at Sunshine Villas as well as around the island of Jamaica...

Jamaica Sport, an agency formed to explore commercial opportunities provided by sports tourism, was launched yesterday at the Courtleigh Hotel in Kingston.

Oct 15, 2014 Hit: 2051 Written by  Jamaica Gleaner
Boost for Jamaica Sports Tourism

The agency that will also seek to leverage brand Jamaica and sporting events held locally and internationally to ensure that the country maximises on its publicity, public relations, as well as marketing and promotional opportunities, will be headed by businessman and corporate executive Christopher Dehring.

For the past two years, Dehring headed the Sports Tourism Implementation Committee (STIC), which was established to explore commercial opportunities provided by sports tourism. That committee has now been transformed into Jamaica Sport.

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